- Roblox payment options now include fiat currency, giving developers more flexibility beyond Robux
- Partnership with Shopify introduces in-game physical product sales for a seamless virtual-to-real-world experience
- A new tiered revenue-sharing system rewards developers based on the pricing of their paid experiences
Roblox Corporation is an online entertainment platform founded in 2004; its headquarters are in San Mateo, California. Recently, it announced updates to its gaming and development platform, coupled with a change in its payment policy.
Roblox Introduces Fiat Payment Options to Attract Developers
In a bid to increase its user base and attract developers, Roblox will now allow developers to charge players in fiat currency instead of the virtual currency usually used, Robux.
This was announced at the annual Roblox developer conference in San Jose, California. The company’s chief executive officer and founder, David Baszucki, explained that this new policy would first begin on desktops later this year and then be rolled out to other platforms afterward.
Roblox Announces Shopify Partnership
In addition to this change in payment policy, Roblox has also announced a new partnership with Shopify. Dean Takahashi, a journalist specializing in technology and video games, also published a post to inform about the partnership.
This will make it possible to purchase real physical products within Roblox’s digital experiences with the Canadian e-commerce giant. The company wants to test it first with selected creators, brands, and e-commerce partners before expanding it more broadly at the beginning of next year.
This was a way to further integrate the Roblox ecosystem by connecting virtual experiences within the platform with real-world products.
New Revenue-Sharing Model
That is great news for developers on the platform, coupled with the features that were launched simultaneously: the new revenue-sharing model. Under this system, how much the developers make will depend on the price their experiences are set at.
For example, experiences priced at $9.99 will yield a revenue share of 50%, those at $29.99 will be at 60%, while those at $49.99 will earn 70%. The step-like fashion is, therefore, set to encourage developers to provide more value in paid content on the Roblox platform.
Conclusion
Between the new ways it’s letting users pay for things and the latest news about its partnership with Shopify, significant changes are afoot for Roblox. These updates make Roblox a far more developer-friendly place while continuing to blur the lines between the virtual and real worlds.
This may open new avenues for how Roblox might evolve in the future and the ways creators can monetize their experiences.
