- The Smarter Web Company raised $56.6M days after buying $20M in Bitcoin
- Their Bitcoin holdings now total 543.5 BTC, up 460 BTC in just one month
- Shares fell 15% post-announcement but remain up 274% year-to-date
A web design firm buying hundreds of millions in Bitcoin? That’s exactly what’s happening — and fast.
The Smarter Web Company, a UK-based digital marketing group, just raised £41.2 million (roughly $56.6 million) right after making headlines with a jaw-dropping $20 million Bitcoin buy.
It’s not just a single splash.
This is part of a full-blown BTC accumulation strategy. In the last month alone, they’ve gone from zero to over 543 BTC — that’s more than $58 million worth at current prices. The latest buy? Almost 197 BTC scooped up at an average price of $103,290.
And how are they funding this?
Through a quick and aggressive fundraising play: an accelerated bookbuild. £36.27 million came from institutional backers with minimal marketing, and another £4.97 million through direct subscription. New shares go live July 1, priced at £2.90 each.
It’s bold. It’s aggressive. And it’s not without pushback. Despite the bullish BTC bets, the company’s shares dropped 15% after the announcement — though they’re still up a staggering 274% year-to-date.
Whether this move positions them as crypto visionaries or dangerously overexposed depends entirely on how BTC behaves in the coming months.
But one thing’s clear: they’re all-in. No hedging. No half-measures.
