$12M in 30 minutes: Snoop Dogg launched NFTs on Telegram, with TON blockchain minting and secondary market rollout expected in 21 days. Yet another confirmation that Telegram’s native functionality is expanding, increasingly becoming a worldwide Web3 gateway.
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One of the Fastest and Largest Drops by Snoop Dogg
Pavel Durov officially announced that a collection of nearly 1 million NFTs was completely sold out in 30 minutes, generating total revenue of $12 million. The NFT sale took place through Telegram’s native functionality, showcasing the platform’s potential as a full-fledged environment for hosting crypto assets. Naturally, it wasn’t just the platform’s features that drove the success, but also the iconic presence of Snoop Dogg himself.
However, this isn’t the end of the story. Specifically, the smart contracts for minting the NFTs and launching the secondary market will be activated 21 days after the drop, directly on the TON blockchain. This means that buyers have so far acquired off-chain placeholders, which will be converted into full-fledged on-chain assets once the launch goes live. This model is notable, as it allows Telegram to manage the launch dynamics while reducing on-chain load and increasing control over NFT distribution prior to market activation.
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Watching the Telegram Ecosystem Expand
Telegram has long evolved beyond being just a messenger and is now a full-scale platform with a broad ecosystem – from feature-rich mini-apps to an in-app wallet and native integration with the TON blockchain.
This level of flexibility, paired with the platform’s openness, continues to show strong promise. For now, Telegram’s momentum remains consistent. Keep your eyes on Telegram and its expanding ecosystem – and stay tuned for the latest updates in crypto, blockchain, and DeFi.
