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FIFA Launches Custom Blockchain on Avalanche

  • By
  • Francesco
  • published: 23.05.2025
  • Last updated: 23.05.2025

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Table of Contents

  • FIFA has migrated from Algorand to a custom Avalanche Layer 1 blockchain, gaining full control over its digital ecosystem
  • The FIFA Collect app will now include enhanced features like digital ticketing, challenges, and loyalty rewards
  • This move signals a broader trend where major brands adopt tailor-made blockchains to scale Web3 engagement

FIFA just leveled up its Web3 game, launching a custom Layer 1 blockchain on Avalanche. This isn’t just a rebrand of its digital platform—it’s a full migration from Algorand to a chain it now fully controls.

By moving FIFA Collect to this Avalanche-based chain, the organization gains scalability, faster transaction finality, and low fees—crucial for global fan engagement.

But the real win? Full flexibility. FIFA can now customize permissions, rules, and utility, unlocking new use cases like on-chain ticketing, interactive challenges, and loyalty-based rewards.

This shift follows a growing trend: big brands choosing purpose-built blockchains to scale user experiences. And with more features still under wraps, it’s clear FIFA isn’t just playing catch-up—they’re setting the pace for fan-first blockchain ecosystems.

Disclaimer: The content provided in this article is for informational and educational purposes only and does not constitute financial, investment, or trading advice. Any actions you take based on the information provided are solely at your own risk. We are not responsible for any financial losses, damages, or consequences resulting from your use of this content. Always conduct your own research and consult a qualified financial advisor before making any investment decisions. Read more

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Francesco

My name is Francesco, I am a funded trader and I have a deep passion for forex, cryptocurrencies, and trading as a whole. I feel lucky, that I am able combine my skills with what I love. I'm very interested in factors driving price movements and enjoy uncovering the reasons behind them. My primary interests include Bitcoin, Altcoins, macroeconomics, and all related to trading.

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