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Why is Crypto Down Today? Altcoins Slip as ETH, XRP Face Largest Liquidations

Published: July 23, 2025|Last updated: July 23, 2025

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Following the boost in investors’ optimism of the past few weeks, the crypto market has finally experienced a significant market correction on July 23rd. Today’s market decline erased all gains made during the previous three days, bringing the total cryptocurrency market capitalization to a loss of $111.32 billion over the last 24 hours. 

While certainly a significant hit, the market-leading digital asset, Bitcoin, remains relatively unfazed. Overall, BTC lost around 1.3% of its value on July 23, significantly less than some of the other currencies in the market. 

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Out of the top 15 cryptos by market cap, Dogecoin and XRP led the downtrend, both losing over 10% of their value in the day. Other assets like Cardano, SUI, and Hedera also registered significant price decreases of over 8%. 

Ethereum Leads in Liquidations

Investors going long on Ethereum bets made out for the most losses in the market today. This data comes as a surprise, as both the Ethereum and XRP markets registered more liquidations than the Bitcoin market, despite both having lower liquidity and trading volume. 

According to CoinGlass, the market saw a total of $745 million in liquidations, with investors betting on a market increase making up for 84.3% of these losses. Overall, today had the most liquidations since June 4th, and one of the most aggressive washouts of bullish leverage in recent months.

Investor Sentiment Remains Optimistic

Despite the correction, investor sentiment remains optimistically at “greed” levels, according to the Crypto Fear & Greed Index. Over at CoinMarketCap, the index reveals a reading of 70 points, suggesting that traders are still broadly optimistic about the market’s medium-term outlook.

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The sustained “Greed” reading implies that today’s sell-off may be viewed more as a reset than a panic, with many investors still positioning for upside once macro uncertainty clears.

Tariffs Deadline Looms

While today’s market decline can and should be considered part of a healthy market correction, with investors taking profits before realocating risky positions, it’s also arriving just days ahead of a key tariff policy deadline on August 1st. 

President Trump has finalized deals with important trade partners like Japan, the U.K., and Indonesia, while having also negotiated a truce with China until August 12. Meanwhile, others like Canada, Mexico, Brazil, and the European Union remain uncertain about a deal before the deadline. 

Negotiations are ongoing for the EU and Canada, while Brazil looks like it will receive the brunt of the impact as the U.S. threatens a 50% tariff rate against the South American nation. 

Investors’ uncertainty hasn’t affected only crypto. After a historic run in the U.S. stock market, Wall Street also saw mixed results. Nvidia Corp. slipped 3.3% in today’s market session, while Tesla edged up 0.6% following its earnings report.

Given that altcoins suffered most of the impact of today's retraction, this suggests that the divergence between speculative assets and Bitcoin’s relative stability may hint at a broader risk-off rotation in play.

With the tariff deadline looming and other major events like a FOMC meeting next week, investors appear to be reassessing exposure to lower-cap currencies, while maintaining positions in an established asset like BTC. Whether uncertainty will persist over the next few weeks, however, remains to be seen.

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The content provided in this article is for informational and educational purposes only and does not constitute financial, investment, or trading advice. Any actions you take based on the information provided are solely at your own risk. We are not responsible for any financial losses, damages, or consequences resulting from your use of this content. Always conduct your own research and consult a qualified financial advisor before making any investment decisions. Read more

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Giovane

My name is Giovane, and I've been covering the world of cryptocurrencies for nearly half a decade. I have a deep passion for understanding how crypto is shaping our future and enjoy diving into the news that highlights these changes. I'm particularly interested in how Bitcoin, Altcoins, and blockchain technology impact economies and societies worldwide.


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