- KuCoin Thailand is live, regulated by Thailand’s SEC, offering crypto and fiat trading
- The launch follows the rebrand and migration of ERX Company Limited under KuCoin
- Thailand’s crypto sector remains active despite regulatory constraints, and KuCoin is betting big on local expansion
KuCoin just went local — officially launching KuCoin Thailand, a fully licensed crypto exchange now operating under the watchful eye of Thailand’s Securities and Exchange Commission.
The move shifts KuCoin from a global-only footprint to a hybrid model with boots on the ground, and it’s not just symbolic — it’s strategic.
The rollout follows a quiet invite-only phase, but now the gates are open to every eligible user in Thailand. With it comes something crucial: fiat rails.
Users get access to Thai Baht on-ramps and off-ramps, finally giving locals a smooth bridge between crypto and the real-world economy — something most global exchanges still fumble.
Here’s what changed. Back in April, ERX Company Limited — the country’s first SEC-supervised crypto exchange — rebranded under the KuCoin umbrella. Overnight, ERX users became KuCoin TH users, and the mobile app went live across Android and iOS. No drama, no chaos. Just a clean migration.
Thailand isn’t new to the crypto party. It’s one of the most active crypto markets in Southeast Asia, but also one of the most tightly regulated. KuCoin now competes in a field of eight other licensed players — Bitkub, Upbit, Gulf Binance, and the rest.
That said, this launch positions KuCoin with something others don’t always get right: local presence + global liquidity.
The bigger picture? KuCoin Thailand is more than a rebrand. It’s a signal. Major players are gearing up for localized, regulated dominance — especially in markets where crypto interest refuses to die down despite tightening rules.
Thailand’s ecosystem may have its constraints, but the demand is sticky. And KuCoin is betting on that.
