- eToro bought BTC at $5, sold at $50K, profited $50M
- The board pulled the plug — “It’s not our business.”
- Crypto still makes up 25% of their revenue today
You ever look back and think, “Damn, that was the move”? That’s eToro right now.
In a recent CNBC interview, eToro CEO Yoni Assia dropped a bomb: they bought Bitcoin at $5 back in the early 2010s. Not on a whim — for the company’s treasury.
That little experiment? It turned into $50 million when BTC hit $50K.
“It’s Not Our Business”
Assia wanted to hold longer. But the board said nope — crypto wasn’t their core business. So, they sold. Clean, 50 mil profit. A trader’s dream… and kind of a heartbreak.
eToro Today
Sure, they’ve leaned into stocks (75% of revenue), but crypto’s still alive on the platform. With 130+ digital assets, it still makes up 25% of their business.
The Real Lesson?
Spotting value early beats chasing hype.
Sometimes it’s not about the pump — it’s about the patience.
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