Saylor Expands to Europe With New Bitcoin-Backed “Digital Credit Factory”

Twice in one day, Michael Saylor is at it again – and this time, he’s opening a new front in Europe.

Strategy just unveiled a new capital-raising vehicle aimed at European investors: a Euro-denominated perpetual preferred stock designed to fund more Bitcoin purchases.

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In an investor presentation, Saylor and CEO Phong Le outlined their plan to list the new product, ticker $STRE (Stream), on the Euro MTF exchange in Luxembourg, creating what Saylor calls his “digital credit factory.”

How It Works

$STRE isn’t a traditional bond or stock. It’s a perpetual preferred share, meaning it has no maturity date but pays a fixed 10% dividend, in Euros.

In simple terms, investors get yield; Strategy gets long-term capital to keep buying Bitcoin.

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Why It Matters

This marks the first time Saylor’s team is targeting European capital directly, expanding their Bitcoin acquisition engine beyond the U.S.

Phong Le reaffirmed the company’s mission, calling Strategy a “Bitcoin treasury company” with one goal:

“We intend to continue buying Bitcoin into perpetuity.”

Saylor’s model remains simple and relentless. The firm issues yield-bearing securities, channels the proceeds straight into Bitcoin, and compounds the cycle over time.

This new Euro offering represents the next phase of that flywheel: one that could open the door for global investors to indirectly fund Bitcoin accumulation through traditional financial channels.