Coinbase and Samsung Partner to Expand Crypto Access in North America

• Samsung Pay is now integrated with Coinbase, allowing users in the U.S. and Canada to fund accounts and trade crypto directly from their mobile wallets.
• The rollout begins with select users and will expand in the coming weeks, potentially reaching 35 million Samsung Pay users in the U.S. alone.
• This partnership reflects a broader trend of embedding crypto into mainstream financial tools, bridging mobile payments with Web3 access.

Coinbase and Samsung Electronics have teamed up to promote broader cryptocurrency adoption in North America. This new collab will combine Samsung Pay features with the broader DeFi outreach of the Coinbase app.

By doing so, users will be able to deposit funds and even execute trades on their Samsung Pay applications.  The rollout begins this week for select users, with full availability expected in the coming weeks.

“This partnership with Coinbase will allow our users additional access to explore and engage with crypto on a trusted platform all from the convenience of their mobile device,” said Drew Blackard, SVP of Mobile Product Management at Samsung Electronics America.

Samsung Pay has approximately 35 million users in the U.S. alone, according to CoinLaw. This new collaboration would further introduce cryptocurrency exposure to potentially millions of North Americans.

As of today, there’s an estimate that around 52 million people own or trade crypto in the U.S., and around 2.4 million in Canada. The integration reflects a broader shift toward embedding digital assets within everyday financial tools.

Coinbase already supports some of the most popular payment platforms in the region, like Apple Pay and Google Pay. 

For users who want to explore crypto but prefer streamlined mobile experiences, this development could prove to be a game-changer, bridging the gap between traditional mobile finance and Web3 possibilities.

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