Trump Media Buys $105M in CRO After Crypto.com Treasury Plans
Last week, we reported how Trump Media Group (DJT) partnered with Crypto.com to create the world’s largest $CRO treasury. The developments in this story picked up at a fast pace, and now the two companies have already kick-started the treasury with a multi-million dollar acquisition of Cronos.
Trump Media acquired a total of $105 million in $CRO tokens, executed through a half-stock, half-cash deal with Crypto.com. The purchase includes 684.4 million CRO tokens, roughly 2% of the circulating supply, and marks the start of a broader strategy to embed CRO into the company’s digital platforms.
Moreover, Trump Media is planning to use CRO to power reward systems inside Truth Social and Truth+, with wallet infrastructure provided by Crypto.com. That means users could soon earn CRO for engagement, content creation, or streaming activity.
This new treasury is tasked with actively managing tokens, running a validator on Cronos, and also implementing a stake-and-buy-back plan to continuously increase its $CRO stake. Outside of the mainstream crypto treasuries, usually involving Bitcoin or Ethereum, Trump Media and Crypto.com appear to be building one of the most impactful altcoin treasuries in the market so far.
Crypto.com co-founder Kris Marszalek called the deal a “first step” toward strengthening the Cronos network and bringing more liquidity into regulated markets. But insiders say the real test will be adoption. If CRO becomes a default payment method inside Truth Social, the token could gain traction. If not, it’s just another line item on a balance sheet.
This development marks another major involvement by Trump-linked companies with the cryptocurrency sector. This week alone, World Liberty Financial turned its native token $WLFI public, causing the new altcoin to become one of the most valuable projects in the market.
Next up, the new CRO Treasury firm plans to join Nasdaq under the ticker symbol “MCGA,” short for “Make Crypto Great Again,” following a $6.4 billion deal between Trump Media & Technology Group, Crypto.com, and Yorkville Acquisition Corp
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My name is Giovane, and I've been covering the world of cryptocurrencies for nearly half a decade. I have a deep passion for understanding how crypto is shaping our future and enjoy diving into the news that highlights these changes. I'm particularly interested in how Bitcoin, Altcoins, and blockchain technology impact economies and societies worldwide.