After a 97% Collapse, Melania Coin Posts Modest Rally as Documentary Trailer Drops

The Melania token, the first-ever "presidential" memecoin, has unquestionably seen better days. Only two months away from becoming a 1-year-old currency, the First Lady's memecoin is down by over 97% from its peak.

Much was said about the Presidential memecoins when they launched this year. Arguments that both TRUMP and MELANIA memecoins could act as an indirect "approval ratings" for the Presidency eventually fell under water. 

While TRUMP retained some ot its promotional value throughout the year, even after being overshadowed by the WLFI token launched in September, the First Lady's token failed to sustain any momentum.

Most cryptocurrencies indeed slipped into negative year-to-date performance in the last couple of months, especially after October 10's leverage wipeout. However, the Melania token is still far worse off.

Investors who held Melania in 2025 certainly had a rough ride. Even cabbages, the vegetable with mediocre popularity, managed to outperform the First Lady’s token, rising nearly 5% from spring to fall according to its Producer Price Index. 

You may think that holding a cabbage for a year is not possible. But if you do it just right, you end up with sauerkraut, and who knows what the ROI on that would be.

Join BloFin and qualify for up to $1,000 today

Start Trading

The first lady herself has refrained from promoting the coin for most of the year, notably going 10 months without mentioning the currency on social media. To make things even more delicate, the blockchain analytics tool BubbleMaps flagged $10 million worth of $MELANIA, allegedly sold by team wallets. 

Loading tweet...

— View original post

After all that, it may surprise you to hear that $MELANIA is actually one of the best-performing cryptocurrencies of the day on CoinMarketCap. While most digital assets trade near breakeven levels, the First Lady's token is seeing a stronger 3.8% increase over the last 24 hours. 

Today, Amazon MGM Studio unveiled the first trailer for the upcoming documentary about Melania Trump. The movie is expected to hit theaters on January 30, 2026. 

As we can imagine, the movie will be very, very polarizing. And while the politics surrounding this debate are of little interest to investors, it is clear that Melania Trump's name will be very much in the spotlight for the next few months. 

Memecoins often thrive on mainstream promotion. With Melania Trump back in headlines thanks to Amazon MGM’s upcoming documentary, even this indirect visibility could help move $MELANIA in ways investors weren’t expecting.